Moonlight Cinema

Moonlight is an Australian summer icon. The Moonlight campaign is a hotly contested design brief with history of communication design work developed by some of Australia’s most anticipated design firms – Cornwell, Paper Stone Scissors, Risen, and Tin&Ed.

Australians have no shortage of things to do in the summer months. Along with festivals, sporting fixtures and the revered outdoor dinner party, our client Moonlight Cinema has to contend with the emergence of several new outdoor cinema concepts as well.

Moonlight Cinema is one of the studio’s most exciting projects since its establishment in 2003. This campaign has allowed the studio to demonstrate its abilities across a range of varying mediums to a broad and diverse audience.

Since August 2006 last year several hundred press ads have been developed and dispatched, street posters, bus shelter posters, a comprehensive website, banner ads, postcards, display packaging, venue signing, staff uniforms, pass out stamps, ticketing templates, invitations, comp tickets, season passes, PR images, and a season magazine has managed to keep us thinking, doing and breathing Moonlight Cinema.

In 2006/2007 the campaign grew ticket sales and website visits from 500k to 1500k visits over the season. We also were given the opportunity to develop the image and marketing materials for the 2007/08 season.

Moonlight tree people

Moonlight tree people

pipandco_mc_2006_090322_04

Cafe postcard dispenser

Programme postcards

Programme postcards

Moonlight magazine cover

Moonlight magazine cover

Moonligh magazien spread

Moonlight magazine spread

Pass out stamp

Pass out stamp

Staff shirts

Staff t-shirts

Street poster detail, note the absence of the process yellow pass

Street poster detail, note the absence of the process yellow pass

Street posters

Street poster

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