Hello out there, 2010 is here. Ten years ago another decade, a millenia, announced its arrival, very dramatically under the winds of the Y2K bug, and then the decade and the bug passed and time pressed on being busy. It is interesting to note the energy that corporations pumped into Y2K – a massive effort in dabbling with destiny.

The studio has been in holiday mode recovering from 2009 and as a result we are having a break from writing posts, making work and causing havoc.

During the break one has been watching a little television and the BBC2’s Seven Ages of Rock series is being aired. The second installment of the series, White Light, White Heat, explored the Art Rock period covering the likes of Pink Floyd, Bowie, The Velvet Underground, Roxy Music, and Early Genesis. Set in the late 1960s and 1970s, this episode explored rock as it transcended in an artful and multimedia mode.

Our bias for the Art Rock period can be found in the studio’s I-tunes playlist, and here is where this post’s segue begins.

We are in the process of preparing the studio’s next publication and this process is allowing us to explore the fundamentals of what we do and how we do it. There is a lot of searching in preparing this project and one can’t help to get back to basics and it continually amazed one how individual the creative process is. Call in several designers and set them to the same task, there will be at least several solutions.

This thought is where we get back to Roxy Music and their singer Bryan Ferry. Though out his career Ferry has covered many standard rock hits, in fact his first solo album – These foolish things – is an album of covers. A standout is track number one a cover – of Dylan’s “A hard rain’s gonna fall”.

Please stay tuned while we recharge this summer (January)  and have a break from doing design and writing posts. In the meantime see how the one idea can be two very different interpretations.

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