Under the tutelage of some of Australia‘s most experienced paper marketers, there are learnings particular to the product and some old fashioned common sense on offer too. An account of Mimmo Cozzolino‘s exploits when piecing together a paper promotion often informs one‘s approach. Mimmo made it his business to understand how his print projects were produced, and he made it his business to ensure that projects were produced efficently and nothing went to waste.

Having grown up with people that share the same attitude, it‘s an approach to work that is highly appealing.

When fine printer Gunn & Taylor approached the studio with a long and skinny off cut of tracing paper and asked — We have this piece of tracing paper, what we do with it? At up to $20k a tonne this stock is too good to waste, so we developed a set of tracing pads for customers, designers, and friends to fine tune their print and communication projects.

The images were generated from two apposing means — a hi resolution digital camera and lo resolution digital camera on a typical mobile telephone. It is exciting to think with such varying technology at hand, one can create the same impression.

Both images in a way are about the silences that are there in our busy world‘s.

Cooney Island, the summer playground of one the world‘s most vibrant cities, is an empty place in the throws of a North American winter. As a fan of Woody Allen films, one had to make pilgrimages to such places, especially in the winter time. On the snowy beaches there are the glimpses, for dramatic effect, of Nazi submarines that lived in the minds of post world war II kids. It was lovely to see such a busy place so empty. To travel the underground to the ends of New York and find the remote, tumbled down, and forgotten.

The crooning couple is a segment of street posters plastered on an empty shop in Prahran. Layers of commercial debris fused together, torn back, and distressed are so easily passed by. Between the marketing conquests are landscapes of course coloured dots, truncated headlines, or moments in marketing designed to clinch the sale, or drive a message home. The purpose, the product, or call to action is long lost and a strange empty emotional cliché remains.

Thank you Gunn & Taylor and let‘s not forget to thank Timmy the squirrel too.

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