Studio Pip and Co at Eye Saw 2009 Sydney

9 August 2009

Final poster – 4 x A0 plan prints, double sides tape and silver streamers

Established in 2006 Eye Saw invites designers to respond to a theme in the poster format. Eye Saw is overseen by Mark Gowing Design – it is an invitational poster exhibition held in Omnibus Lane, Ultimo, Sydney.

This year the studio was honored to be invited to produce a poster for Eye Saw. The brief invited participants to consider the theme humanity/equity.

Posters design is an individual process and it is difficult to develop a poster image that speaks of the idea, means something to its designer and connects with an audience. We thought of humanity/equity in terms of grooming compassion, nurturing our hearts. Everyone knows that to care for a plant you have to think to water it regularly for it to grow, so we twisted this metaphor and invited viewers to nurture their hearts.

The poster was cost effectively produced as four A0 black and white plan prints with fine streams of fine silver light plastic streamers flowing from the watering can’s spout.

Thanks to Simeon from Anagram in Sydney for installing our poster. A big thank you goes out to our friends at Melbourne studio Hofstede Design for pitching in on the day, while installing their work in Sydney, and helping Simeon with our installation. We are very fortunate and privileged to have peers like Simeon King, Wendy Ellerton, Dom Hofstede, Paul Garbett and Mark Gowing who share their ideas and pitch in from time-to-time – even from great distances.