One company in the marketplace that doesn’t need any lip service is the gargantuan search engine Google, it is frightening the dominance this company has on the internet.

However, one enjoys the effort that the team in the ideas department puts into customizing the Google brand to recognize a holiday or anniversary. These two examples celebrating the invention of the bar code and the kid’s show Sesame Street are simply crackers (Australian for wonderful) – the Cookie Monster is in his element and the bar code is wonderfully austere.