The Studio has been working with Food & Desire to develop a new venue brand for the Harbour Room located at the Royal Melbourne Yacht Squadron in St Kilda. Recently refurbished under the direction of designer Chris Connell, this fine catering venue required a confident and adaptable brand first, print media and advertising collateral to follow.

The lettering is an adaption of a classic cut of typeface Avante Garde. Along with some new and existing font ligatures, the linking ‘OO’s references the Olympic Rings (as the RMYS was a 1956 Olympic Sailing venue) and the look is about Long Island Ice Teas and Gatsby by the bay. Thank you again to Food & Desire for the motivation and guidance.