Rumble in the Telstra “T” jungle
A message was sent to “Nowality” by Sydney designer Simeon King of Lifesize Studio – a rant, a call to the wilderness for the Telstra with a graphic play “T” to be reinstated, King’s message states:
SAVE THE TELSTRA T.
Nobody told the web department to take down the Notox logo/favicon on the address bar. Took this screenshot today (16.05.2008). This new Telstra identity is a joke, a PR, marketing f(blunder)k up. The old logo is still everywhere, on concrete telecom pit lids, on buildings and exchanges…
The botox lollypop iMacs came out more than 10 years ago… this button, switch on, switch off graphic comes from that vintage… even Mac moved on, back to stainless, black and simple flat logos years ago…
Thats my rave. We should start the SAVE THE T LOGO political activists movement.
Time that design stood up to marketing suaves.GO BOTOX.
If you would like to – SAVE THE T LOGO, contact Nowality for King’s details.
That said, we miss the former Telstra logo too, read our article investigating this topic here
2 Comments so far
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Yes I agree, lets save the T Logo. Already I think Telstra has started reverting back to the original FHA Mark. Its seems to be the case in the comms material I have received recently.
I couldn’t agree more. The new logo just bugs me. The original “T” (with the hollow leg) Looked so much more professional - a perfect combination of symbol and typeface. Telstra are throwing away a perfectly good corporate identity. The new logo just looks imbalanced and unprofessional - especially in monochrome or on certain backgrounds, and from a distance can’t even be read properly. plus the transition has caused nothing but inconsistency in Telstra’s branding - just go into a t-shop, visit their website or look at a phone box the concrete beneath your feet and you’ll see the old logo everywhere. What is their motive for changing anyway? completely unnecessary. They need to reverse before it’s too late.