Spicer Paper commissioned the studio to continue the Saxton paper conversation with fine paper specifiers. A comprehensive campaign has been put together speaking of Saxton‘s exclusive distribution through Spicers Paper, the addition of several new paper weights, and FSC endorsement.

To avoid developing a typical environmental campaign we develop a concept around the notion of — getting back to the good life. The good life can be many things. It can be about — thinking in broader terms of the consequences of ones actions; the making of quality ideas; and developing durable choices over disposable choices. This notion invites many interpretations and in the spirit of the abundance of outcomes we invited a range Brooklyn based illustrator Edwina White, designers Tin & Ed, photographer Earl Carter and London based photographer Shara Henderson to develop their idea of what the good life might be.

Several outcomes will be hitting the market including these Saxton note books with poster wraps (4 kinds), a range of postcards (6 kinds) and print advertising. Thanks to our collaborators — Earl, Shara, Tin, Ed, Edwina, Gunn & Taylor Printers and Spicers Paper for another enjoyable process.

Visit Spicers Paper, Earl Carter, Shara Henderson, Tin and Ed, and Edwina White here.

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