The studio has produced for Saxton paper a guide for small to medium printers to assist their customers who utilise their local print shop to design and produce stationery systems. The guide taps into the notion that people outside of the design industry are looking to personalise, or design their stationery systems.

American graphic design writer Ellen Lupton explores this idea in her 2006 Princeton Architectural Press publication – D.I.Y. Design It Yourself, she states in the opening pages that – design is art people use.

The idea of non-designers designing can be quite threatening to design professionals – I say bring it on. At the very least it will help normal people (who don’t design for a living) experience the process of making design. D.I.Y may also help normal people discover that making design isn’t as easy as it looks, or that design doesn’t happen magically on the computer.

Thanks again to Saxton Paper for this opportunity.

Visit Saxton Paper here, visit Ellen Lupton’s design-your-life journal here