In June Melbourne based graphic design studio 3 Deep contacted the studio with a special project – to develop a new presentation of 3 Deep’s work, people and capabilities. We had several meetings and Andrew decided to loosely curate their work around several themes. From this structure Andrew developed a design conversation on stage with 3 Deep’s principals Brett Phillips and David Roennfeldt. It was a nerve racking experience as this presentation style was an unchartered departure from the typical showing work and telling stories about the work format often undertaken by designers. Andrew wanted the 1500 strong audience to get under the skin of 3 Deep and show a side of the practise that investigates process, influence and history.

Up until last Saturday it is unprecedented that a design studio develop and deliver a presentation around and about the work of a competing studio. We named the presentation 3 Deep verses, Studio Pip and Co. verses the World. Many thanks to David and Brett for taking a leap and getting outside their comfort zones and also funding a lovely weekend in New Zealand.

Visit 3 Deep here
Visit Semi Permanent New Zealand here