When one reviews our work, it seems most of our projects are a split of work for fees and work in kind. It may seem a crazy principle, yet we think that doing the best job can is about putting in a little extra. A job done with care seem to market themselves and bring attention to the studio. The odd not for profit project taken on by the studio enjoys a whole lot care invested in the outcome, and it is very satisfying to witness a simple project make a real difference.

A local child centre is feeling the pinch – an essential renovation, new child care centre up the road, and over ten families left the centre. We are tasked to help the centre to attract a glutch of new community minded and in tune families, and quick. We reviewed the centre and developed their point of difference with a communication programme that touches on public relations, low cost handbills, and poster campaign. We developed the call to action – Free Range Children Wanted. A simple line that taps into the whole values associated with quality food production, which had been twisted to speak to an emerging breed of parent. Within days of this poster of the being erected, the centre have had many new parents walk from the street  and instead of having many vacancies and waiting list has been formed.

This poster brings together the playful copy line with playful illustrated treatment. Our chicken children were developed by our current intern Sarah Pickering from Switzerland.