Saxton Paper writing kits, May 2007.

Saxton Paper’s brief to the studio is to develop promotional work that inspires the end user to explore the potential of paper, by communicating with paper in a meaningful and memorable fashion. The 2007 Saxton writing kits is the result.

There are two kits. Each kit has three designs, expressed as six greeting cards and matching writing paper, twelve envelopes with Saxton propaganda as a security pattern, and a writing guide all in a neat shipping envelope.

The designs take on a decorative and ambiguous look, allowing the end user to caste whatever meaning they deem appropriate to each design and occasion. Some of the designs are abstract, some are literal, some use raw pixels, others use flat colour, there are gradated and continuous tones, there is rustic collage and hard line work.

The project was in the studio and in production for six months. The concept, imagery, writing and products was developed by Andrew and Shelley, the project was printed and finished by Gunn & Taylor. We hope that the customers of Spicers Paper and Australian Paper enjoy using the kit, as much as we enjoyed bringing the idea to life.

Our client Australia Paper is very special. Their collaborative approach to developing the brief and work allowed us to do what we do best. Thank you again for this opportunity AP.