Grill’d is a concept conceived by entrepeneur Simon Crowe, all in the name of bringing a healthy food product to the public. When Grill’d’s first store opened in 2004 in Hawthorn, Crowe and his partners brought their experiences from working with big corporates and their brands to the business. Design and presentation is critical to the brand’s success – from a slick approach to comprehensive trademark registration, to a vast range of interesting illustration assets.

The approach comes together when one encounters a store, or comes across a supergraphic, like this one at QV on Swanston Street, Melbourne – not a cliché food shot, or lifestyle images of perfect people to be seen. There is no reference to Grill’d’s graphic designer and illustrator anywhere – so whoever you are – nice one. Watch out Micky Ds.