We collaborated with Mahon & Band to develop image and brand work for a newly renovated bar, restaurant and venue complex for The Beresford Hotel in Sydney’s Surry Hills. The client required an art deco feel to align with the history of this iconic pub.

Several approaches contributed to this outcome which included developing this customised typeface, which is untitled. The client wanted “new deco” to reflect his state-of-the-art art deco pub. After an extensive concept development stage we found a small type sample that captured the client’s vision for new deco – from an out-of-the-way sculpture in London “Seven Ages of Man” created by Richard Kindersley. After several weeks of character design, drafting, refinement and tweaking we developed a complete uppercase font and numbers set, which we developed into the typemark.

David Band has also developed several new artworks which we will build into the suite of work for all the new spaces within the venue.