The Australian free-to-air television station – Channel Nine has witnessed many changes in recent times and the brand has reflected this activity. Nowality believes that the logo was originally designed by Australian graphic designer Brian Sadgrove. Like many projects from Sadgrove’s studio the development of the outcome was in close consultation with the client – in this case media baron – Mr Kerry Packer.

Folk law has it that Mr Packer vowed that the dots and the number nine were always to be presented as one unit. This can be seen in the original brand and the 3d render developed in 1999 by Dean Hastie of now defunct Nova Design Associates. Not long after Mr Packer’s death in late December of 2005, the Nine logo appeared reconfigured sans the dots, launched in late January 2006. The dots made an appearance in a 3d render in May 2007 (as depicted in the ‘Survivor’ promotion spot). Then two years later the dots are back along side the number nine and the appointment of new station boss David Gyngell.