The Good life by Saxton paper

Note books with postcards insert in the cover pocket

Note books with postcards insert in the cover pocket

A range of notebooks

A range of notebooks

Notebook covers and notebook

Notebook covers and notebook

Notebooks — type version

Notebooks — type version

Notebook with motif

Notebook with motif

Notebook with cover/poster

Notebook with cover/poster

In January 2008 Spicers Paper commissioned the studio to continue the Saxton paper conversation with fine paper specifiers. A comprehensive campaign has been put together speaking of Saxton‘s exclusive distribution through Spicers Paper, the addition of several new paper weights, and FSC endorsement ( an internationally recognised green accreditation).

To avoid developing a typical environmental campaign we develop a concept around the notion of — the community rediscovering and getting back to the good life. The good life can be many things. It can be about — thinking in broader terms of the consequences of ones actions; the making of quality ideas; and developing durable choices over disposable choices.

This notion invites many interpretations and in the spirit of the abundance of outcomes of people and communities getting back to the good life, we invited a range Brooklyn based illustrator Edwina White, designers Tin & Ed, photographer Earl Carter and London based photographer Shara Henderson to develop their idea of what the good life might be.

The studio mapped out a communication programme which resulted in several items being realised across twelve months including… Saxton note books with poster wraps (4 kinds), a range of postcards (6 kinds) and print advertising, a new four colour guide, type guide and a stationery guide for small to medium printers.

We have documented the note book range will used stocks, mono and full colour printing and a range a finishes.

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