The Greenhouse by Joost opens tonight

After ten plus mad days of construction the Greenhouse by Joost opens for summer at Federation Square, Melbourne. It is a cafe bar venue demonstrating a range of sustainable features. The building can be fully recycled with materials that include steel, ply and straw, the waste will be recycled or composted, the produce will be grown on the rooftop garden with also a hive of native bees (the non stinging type). And that is just the beginning.

Along with the brand we have produced with Joost, the website, apparel, print materials and a 24 page newsprint publication featuring photography by Earl Carter, writing and editing by Annemarie Kiely and news printing by Newsprinters of Shepparton.

The publication makes sense of all the ideas and collaborators flying about in Joost‘s world. Upon completion of document‘s layout, Joost dropped by and interrupted the piece with handwritten musing, doodles and comments.

Good luck to all the people who have work like mad dogs to finish this ambitious project and thankyou again to Joost for such a wonderful collaboration.

Visit the Greenhouse here for all the details