Jonno from Something Splendid wrote to Nowality:

I’m writing because I have a question about large typography in Melbourne; and I figure that if anyone knows the answer it would be you. There has been erected on some factory roof on the north side of the Yarra, between Punt and Church, a rainbow arc of illuminated type proclaiming “OUR WONDERFUL HOUR” (I think it said that, my memory is horrible.)

Is this something you can shed any light on at all?

Hi Jonno, we have noticed this little guy a few weeks ago too. We hear through the grape vine that it is an art piece and we have been too busy smashing out the 2008 Melbourne Fringe programme to do a little reporting – as reporting these projects is what this journal is all about.

A little digging today found that it is a piece from Ms Naomi Milgrom’s (Group Managing Director of the Sussan Fashion group) art collection and stands on the rooftop of new headquarters The Sussan Group in Cremorne (Cremorne is a small industrial suburb lined by Punt Road, The Yarra River, Church Street and Swan Street).

The piece – Our Magic Hour – is by New York based artist Ugo Rondinone. From the Kaldor Art Project website – OUR MAGIC HOUR: the time is now, our moment together, when we step out of the ordinariness of every day existence and take centre stage…

The piece continues the visual dialogue of Cremorne and Richmond area with its icon large scale skyline signing. From the artistic statement it seems that the site also parodies the activity of large scale site branding and hoarding, as these old signs mostly serve the purposes of heritage, over advertising a brand. The piece can be best viewed at night traveling along the Citylink tollway (exiting the city), Alexandra Avenue (glimpses) – just watch the traffic if you are driving.

According to a source the new Sussan Group space has a gallery for Ms Milgrom’s collection. The gallery experience starts in the foyer with a work from American artist – Sol LeWitt.

Another amazing gift to our city and a wonderful gesture from Ms Milgrom, which contributes to the cultural fabric (pardon the pun) of the area, and the city.

There is a little more information at the vine.com.au (where we ripped this image from, we will be documenting soon).

Thank you Jonno for prompting us.