The studio was invited by Moth Design and Bttb to contribute to the brand and communication work for a temporary pop-up venue in Melbourne (500 La Trobe Street) called The Factory. The Factory over the spring and summer of 2009/2010 will be a hub for events centred around Melbourne creative and design community. Along with private functions, open nights The Factory will be hosting several design markets, the first being 19 July 2009, (9am to 5pm, 500 La Trobe Street, Melbourne).

The naming was a collaboration with Moth Design and bttb. During a naming meeting the process of throwing about a range options that: addressed design, design’s fashionable nature, explored and skirted around the ideas with abstract associations to design – and then Kate threw into the forum – This is not a design market, and at that moment we all agreed upon the market’s name.

Brands for design related projects can follow several diverse paths – solutions that looks like a stand alone creative design outcome, or solutions that compliments the design it is representing. In almost all instances the studio can’t help producing solutions for the design sector that are neutral, complimentary, has that something that can’t be described and a twist.

In the spirit of Ellen Lupton and her book D.I.Y – Design It Yourself, the studio has developed a D.I.Y. identity for the THIS IS NOT A DESIGN MARKET project in Melbourne. Crossing through the – Design Market playfully references what the names suggests. The brand also comes with a set of instructions and guidelines, allowing designers working on the project to modify the mark to suit their project. The brand is capable of consistent form yet have many looks.

The first design market opens Sunday 19 July 2009, 9am to 5pm, 500 La Trobe Street, Melbourne as part of the State of Design festival. The market is calling for stall holders for details visit the market for details.

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