As part of the promotion for the market we have prepared a range of street posters. We love a budget job, and in this instance we combined AO black and white plan prints with fluro labels from local stationery supplier.

Many street posters characteristically have a lot of black and are heavy in presentation, so we went for a white look that paid tribute to Willy Fleckhaus. We often reference Willy in our work – shuffling graphic image, image placement, columns, big type, ugly type and negative space. Vale Willy. We also attempted to talk back to the street, speaking the language of design, marketing and injecting a little irreverence.

Hunting down street posters can be a bitch, unless you’ve designed the Rolling Stones’ latest tour poster. There are three posters and if you can find the Freight Text version around the inner city streets of Melbourne in the next few weeks, let us know where it is.

The first design market opens Sunday 19 July 2009, 9am to 5pm, 500 La Trobe Street, Melbourne as part of the State of Design festival. The market is calling for stall holders for details visit the market for details.