One of the great things about being a creative based business is that an aspect of life – creativity and creative thinking can be applied to anything and everything.

In such a space a creative idea or thought doesn’t have to be a finished thought or resolved outcome, in other words creative thinking doesn’t have a brand strategy or an abstract image or painting.

Many ideas and musings have no real purpose. One idea is of a jungle in the urban context – the wild nature of city living. Often you will hear referenced in conversations, even in music, that urban life can be referred to a jungle – it’s a jungle out there.

Sometimes this notion of city living becomes real. This house in the suburbs of Melbourne is such a place. It is a wonderful thing to encounter such a place and imagine what goes on within its boundaries. Many people would see such a place and want it cleaned up and brought back to normal. We like the idea that these places exist as reminder of how wild things can become when a human routine such as doing the gardening is overlooked or becomes unimportant.

Several months ago this overgrown property was made normal again, the above image records its transition.