Imagine one‘s delight when a shoe purchase is completed with a paper bag like this one. With all the knowledge and technology available to designers and clients; welcome to a simple piece of design collateral that demonstrates the restraint that is required in modern design. How does one know when to go mad with all that is available and when does one hold back? That is the mystery that distinguishes one designer and their client from another.

The Campers “Boxes“ campaign developed by Madre in 2007 is photographed by Jean-Pierre Khazem. To see more of the campaign visit Le Book here

And it seems that this bag treatment is just the beginning of this exciting campaign — visit the website and be prepared for another inviting experience of design, commercial intent and creative expression.

Visit the Camper website here

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