When what you write and what is written truly matters

With the recent onslaught of natural disasters in Australia, it has come to one’s attention how important communication is – in terms of mobilizing communities facing natural disaster. As one reads the following, one can’t help to be filled with fear, even at 3,000 kms away. The questions that fills one mind is – where does one start to pitch the urgency of message?, how do one propose levels of urgency in language?, are these messages pre-written and drawn upon as the situation permits or are they developed at the time? Incredible skill sets and perceptions are at play.

Our thoughts and prayers are with far North Queenslanders tonight at around EST 10pm.

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An exert from BOM document follows…

IDQP0005
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Australian Government Bureau of Meteorology
Queensland
Tropical Cyclone Warning Centre
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At 7:00 am EST Severe Tropical Cyclone Yasi, Category 5 was estimated to be 555 kilometres east of Cairns and 560 kilometres northeast of Townsville moving west southwest at 30 kilometres per hour.

SEVERE TC YASI IS A LARGE AND VERY POWERFUL TROPICAL CYCLONE AND POSES AN EXTREMELY SERIOUS THREAT TO LIFE AND PROPERTY WITHIN THE WARNING AREA, ESPECIALLY BETWEEN CAIRNS AND TOWNSVILLE.

THIS IMPACT IS LIKELY TO BE MORE LIFE THREATENING THAN ANY EXPERIENCED DURING RECENT GENERATIONS.

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