Coffee Supreme

The studio has been consumed by Melbourne boutique roaster – Coffee Supreme. The second skew of their coffee range – the 250g and 500g bags are out in the café space for one and all.

The studio is responsible for the production – research and development, concepts, prototyping, image making to artwork, along with regular client commentary. This round of packaging was designed to work in with the café interior, whilst also having a bold retail presence. There is one image outcome in the range. The studio produced a comprehensive pattern range based upon the coffee plant. Several final patterns have been developed, which have also been applied to the 1kg skew.

The packages are hand assembled at the factory and the stitched in card, can be put in the customers coffee pot to confirm bend and roasting batch.

Thanks to Supreme again for keeping our communication process fresh.

The studio over the last few months has evolved the coffee bag range for Melbourne boutique roaster – Coffee Supreme. The first skew of this range, the 1kg bags, has hit the streets with little fuss.

The studio is responsible for the entire production – research and development, concepts, prototyping, image making to artwork. This round of packaging was designed to work in with the café interior, whilst also having a bold retail presence. Their are two image outcomes in the range and this image is a visual response to a New Zealand company operating and producing in Australia. Overall this outcome is contrasting – bold, quiet, graphic, straight, twisted and loaded with messages and irony. The Supreme coat of arms is a hybrid of the Australian coat of arms, mashing together a diverse range of elements – Supreme’s brand, the coffee plant, catch cries, cups and components of coffee making machines.

More to come, thanks to Supreme for continuely putting in place an interesting communication process.

Supreme can be found all over Melbourne

Completed Christmas gift

Felt pouch, customised docket book, complete with pencils

Coffee Supreme is a coffee roaster who enjoys the inventive, creating and discovery process. Charged with a brief to make something useful for Christmas, the studio collaborated and devised a café order kit.

In over twenty years Andrew has produced a range of custom gifts – shoulder bags, folios, coffee cups, pencils, stickers, aprons, hankerchiefs, garments, jackets, hats, diaries, folders, paper kits and paper accessories. Behind the presentation of a felt pocket, a folder or garment is a nutty process of chasing down materials, skilled makers and co-ordinating the production of components. Key to these projects are quality manufacturers and makers. As many Australian manufacturers have closed in the last two decades, due to cheaper offshore manufacturers, our makers have become a cherished group of skilled manufacturers, that we scour industrial estates, regional factories and chase down leads to find.

The outcome we devised had several components – a bespoke felt pouch, sealed with custom printed cloth tape, we sourced old school docket books and pencils to complete the kit. Each element required detailed drawing, artwork, material sourcing, production specification and production supervision with the final product coming together in under six weeks. Supreme made savings in time and money by chasing up estimates, samples, prototype, delivery of components and production supervision.

Happy Christmas Supreme, thanks again for another interesting communication project.

1 kg range

For bike nuts – 1 kg

Free trade – 1 kg

Café noir with Andy Sargent of SSW and Studio Pip and Co

Café noir detail

Packaging is a part of the design output that has alluded Andrew in last twenty year. In the past he had produced FMCG ranges for Allen’s Confectionery, Colgate and Panamax to only have international HQ smash his artworked ranges with some new global design directive.

In between there has been some boutique wine labels, a raft of corporate packaging for Country Road, and a coffee bag range for boutique roaster Coffee Supreme. We will document this project in the coming weeks, needless to say the first skew of this outcome the 1 kg bags has hit the streets with a super underground softer than soft launch i.e. the new bags are being used with no fanfare.

The studio is responsible for the entire production, image making to artwork, except with the Café Noir outcome where we collaborated with artist and designer Andy Sargent, residing at South South West studio. Andy was invited to respond to the Café Noir theme that we developed for the darker richer blends. Andy armed with his distinctive style put together a Café Noir scape, where maybe the guy or the girl gets dumped. Lurking in the background is our familiar bear bringing a little fairy tale / “Dark Sided” (look that one up on youtube) reality to the situation.

More to come, thanks to Andy at SSW and Justin at Supreme for pushing on through an interesting process.

Supreme can be found all over Melbourne, Andy at South South West

Front cover

Map overview

Map and correlating location lists

Mapping detail

Coffee Supreme charged the studio to develop a low cost map which outline their favourite coffee spots in Melbourne.

The aim is to publish maps biannually with updated and new locations, along with new themes and image making. Armed with a detailed map of Melbourne, images made by Andy Sargent from South South West, patience and a fixation for detail, the first bookish edition is on the streets looking for new owners and friends.

The trickiest part of the project was working out a system of plotting out scores of locations, mostly in concentrated clusters. To plot these locations we started with mapping websites such as whereis and google maps. A warning for designers is to check the location outcomes, in most instances the website plotted marks tens of metres away from the actual spot.

The piece starts out as an A6 and folds out to A2, it is printed in two on Tudor RP 100 recycled paper.

Thanks again to Andy, Coffee Supreme and Gunn & Taylor Printers. Pick up your copy at your local Café that chooses Supreme Coffee in Melbourne.