Jardan Australia

An arvo with Jardan / event design / Sydney
Event brand, image design and campaign
colour and mono / type design, print collateral, apparel, digital media
Developed 2011 / 12 week project

The studio has been working with Jardan Furniture for several years developing and refining their story, communication design and brand. While many Australian designers and manufacturers aspire to be European, American or Japanese, Jardan has found a space to explore an Australian design approach, which is familiar, unique, passionate – celebrating the best of living in an exotic place somewhere on the edge of the world.

For Saturday in Design in Sydney, the brief was an exploration of 70s living in Australia. The 70s was a time where bands played it loud and raw, a pash was a pash not a kiss, every weekend had a big domestic job (like blocking a fireplace or ripping out a bathroom), a game, a bbq, a beach, an arvo with mates, friends, the boss, or the inlaws.

Our response was a typeface inspired by teenage schools bags, 85 line per inch screens, tan marks, thumping bass drums, big hair entourages and words that are everything but work. What a fantastic project, thanks to the Jardan team for the opportunity, and cheers to over twelve hundred people that made their Saturday part of Jardan’s design.

Invites x three

Pole posters

Facade treatment

Jelly in action

Street posters

Crew tees

Take-a-way new range brochure

External signing – overall presentation

External signing – entry detail

External signing – window detail

External signing – internal detail

The studio was commissioned to develop a range of outcomes from print to apparel, posters to badges for Jardan’s big day in Sydney.

The event imagery

Signing (temporary) – 1st attempt

Signing (temporary) - 2nd version

Pop up entry

WIndow display

Internal space

Black and white poster (1 of 12 outcomes)

The tee

Internal neon

A5 brochure/postcard

Brochure / event invite cover image

Jardan Furniture has commissioned the studio to develop a concept and image for the 2010 Saturday in Design (SiD) event in Melbourne, held this weekend. The SiD is a two day programme and to get more value for the spend time, energy and resources Jardan sort out a pop up solution that is open for several months rather than two days.

The Richmond pop up will be the back drop of a new range of furniture allowing the Jardan sales team and potential client view pieces in a convenient location.

Like many of the solutions we develop for clients, the forms and fixtures has a light touch, allowing the work to have the greatest impact whilst being reusable, recyclable and engaging.

The building is facing demolition in a few months and we initially developing a temporary signing scheme that was to be directly painted on the building. The painter was five letter forms into a fifteen letter form piece, until a local sticky beak called the landlord – exclaiming that “young people are painting on the building”. Richmond has a rich history of graffiti dating back to the 1970s (with some excellent samples of trade union based pieces, now sadly painted over) and many locals are suspicious of paint based works. We were then limited to produce real estate agent style hoarding panels, which we had made of ply and vinyl lettering and to paint the entry doors pink to identify the site.

Three Deep Design often accuses us of using too much pink. To those boys out there in big bad design ubërland we say – boo, hoo, hoo – it is a happy, cheerful colour and perfect for a world looking for glimmers of such things. If their Mums had a pink kitchen, like Andrew’s Mum did, then maybe they would be strangely driven to splash around a little pink too.

Thanks to the crew at Jardan for all your collaborative spirit.

Jardan’s 2008 catalog

Jardan, the Melbourne based furniture manufacturer required a piece that shows their products using a media that makes a splash with low environmental impact. The 36pp news print piece, along with a refreshed catalogue was launched at Saturday in Design held in Melbourne in early August.

We mapped the content, worked out the format, layout and even shot the factory images.

Visit Jardan here

Customised html
Concept, design and creative direction / execution 30 weeks
Budget $25k +

Jardan Australia engaged the studio to develop its website. The brief was bring a fast and user friendly furniture experience to specifiers. A comprehensive online catalog was developed allowing visitors to quickly browse products and ranges, download spec sheets or use the composer.

Visit Jardan here