Spicers Paper

Stephen Recipe Publication / Spicers Paper / January 2008
Concept, publication design, writing, image making
*** one 2008 AGDA Distinction award

The studio has developed another promotion for a paper by Spicers Paper called Stephen. Stephen is new improved and new new new. A new range of colours — whites specifically, now has 50% recycled content, FSC certified and it is the prefect ingredient for any print communications.

The studio developed a recipe book of sorts, developing writing, image making and collaborating. Ten print colours, five different paper grades of Stephen later and printing by Gunn & Taylor a 40 page book is coming to a Studio near you soon.

Visit Spicers Paper for details

Twelve month sales targets for the product was met in six months.

When Spicers Paper came to us and said we want you to help us create a new coated paper, they meant it. Naming, identity, writing, imaging and expression in one project. We asked ‘what if?’ and Spicers said, 95% of the time, go for it. If a paper could be a person its first name would be Stephen.

This projects has attracted a range of design excellence awards, and since been adapted for the European market by the Robert Horne Group in the United Kingdom and our studio in Melbourne.

The product brand

Note pad covers

Note pad covers

Pads with pages

Sample tags

Paper swatches

Pocket process colour guide cover

Process colour charts

Print exploration piece

Several pieces were produced including swatch book, colour guide, pad, postcards, including for following exploration piece which drew upon contributions from image makers Paul Davis, Sara Fanelli, Jeff Fisher, Jen Tyers, photographers Anthony Geernaert, Shara Henderson, Karl Schwerdtfeger; and designer Paul Sahre, and along with writing, imaging making and design by the Studio.

Each image maker selected a topic that told a story of Stephen – be it missing, lost in New York, alter ego, pulp fiction, or all give and take; then let the contributors approach to image and story telling do the talking. Thanks again all our collaborators.

Anthony Geernaert

Jeff Fisher

Sara Fanelli

Shara Henderson

Paul Sahre

Paul Davis, UK

Karl Schwerdtfeger

Jen Tyers