The studio over the last few months has evolved the coffee bag range for Melbourne boutique roaster – Coffee Supreme. The first skew of this range, the 1kg bags, has hit the streets with little fuss.
The studio is responsible for the entire production – research and development, concepts, prototyping, image making to artwork. This round of packaging was designed to work in with the café interior, whilst also having a bold retail presence. Their are two image outcomes in the range and this image is a visual response to a New Zealand company operating and producing in Australia. Overall this outcome is contrasting – bold, quiet, graphic, straight, twisted and loaded with messages and irony. The Supreme coat of arms is a hybrid of the Australian coat of arms, mashing together a diverse range of elements – Supreme’s brand, the coffee plant, catch cries, cups and components of coffee making machines.
More to come, thanks to Supreme for continuely putting in place an interesting communication process.