How we develop our brands and identities

We started making brands 20 years ago and we combine tried experience with contemporary methods and technology. Our experience in developing brands crosses, manufacturing, government, corporate, business to business products, arts and culture, entertainment and lifestyle sectors.

According to wikipedia, a brand is the identity of a specific product, service, or business. A brand can take many forms, including a name, sign, symbol, color combination or slogan. The word brand began simply as a way to tell one person’s cattle from another by means of a hot iron stamp. A legally protected brand name is called a trademark. The word brand has continued to evolve to encompass identity – it affects the personality of a product, company or service.

Our brand work assists clients in several capacities:

The overall outcomes of the brand graphics or marks that we make for clients:

  • assess, craft and refine existing brands
  • evolve existing brands
  • develop new brands

We also develop outcomes beyond the brand graphic itself

  • we conduct extensive market research of competitors and sector trends
  • we identify image and proposition opportunities
  • we develop new brands stories or concepts
  • we develop the brand positioning and propositioning
  • we develop names, naming systems, tag lines, or marketing statements

The development and crafting of the brand graphic

  • we develop unique and highly crafted graphic outcomes
  • we are constantly investigating the development and application of brands in an ever changing environment of media, technology, and users
  • we develop custom typefaces
  • we develop colour and type palettes
  • we develop and test brands for a range of applications, to ensure that brand is best represented in all mediums and media
  • we assist with the process of proposing the brand to a range of stakeholders
  • we develop user friendly style guides and manuals

The application or presentation of the brand graphic

  • we identify image and marketing opportunities
  • we develop unique, creative and innovative marketing stories outcomes
  • we model and research innovate media in digital, apparel, environment and print

We are dedicated to developing brands and applying brands which engage with audiences and markets in relevant, robust, enriching ways and means.

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