Event brand, illustrated version
Folder, event programme brochure, invitation
Programme brochure that folds out to A2 wall poster
Café postcard, event brochure and invitation
Programme front cover and a selection of spreads printed using two colours
A one colour presentation folder that doubles as a wall poster
Competition t-shirts and carry bag
Chamber Music Australia (CMA) facilitates this region‘s largest and most revered chamber music events. The studio was tasked to develop a suite of communications items – from the brand to programme, apparel to advertising, signing to certificates and the web.
We wanted to put in place an image that positioned the event on the world stage â€” employing a confident and engaging graphic that suggests music, excellence and a sense of excitement.
The event programme was particularly rewarding project. With the guidance of CMA we assessed how the audience uses the programme and restructured the information to make the reading and review process intuitive, visually exciting, efficient with increased legibility.
The brand mark had several renderings a striking true mono solution, two to four colour outcomes and outcomes that are illustrated interpretations of the event graphic.
The event was declared the most successful competition on all fronts in CMA‘s twenty year history by the CMA‘s President Bill Forrest. With this result under our belts, we felt that it was timely to resign our eight year design and sponsorship partnership with CMA. We are focusing our energies on cultural partners in greater need of raising their brand and communications profiles in the community.
The studio ensured that materials had a extended usage life, building into the design outcomes multiple purposes and functions. We used sustainable printing, recycled papers and local manufacturing to produce desirable and highly reusable objects.