New brands from the studio over Spring/Summer 2010/2011

Cartell Music / 2011 So Frenchy So Chic / Australia wide
Curated French music compilation / type mark and symbol /
colour and mono / applied to packaging, advertising and print
Developed 2010 / 6 week project

K5 Transport / Australia wide
National transport and logistics group / type mark and symbol /
colour and mono / applied to livery, collateral and web
Developed 2010 / 30 week project

Burger Monster / Melbourne
Fast food outlet / type mark and symbol /
colour and mono / applied to packaging, signing, advertising and print
Developed 2011 / 12 week project

Australian Graphic Design Association / 48 Event – cross roads theme / Melbourne Brisbane
Design Event Brand / type mark and symbol /
colour and mono / applied to packaging, signing, advertising and print
Developed 2011 / 12 week project

Kere Kere / product marks / Melbourne
Sub brand for cafe / symbol /
colour and mono / applied to poster, signing, instant print
Developed 2011 / 12 week project

Bistrode CDB/ Identity / Sydney
Brand variation / type mark /
colour and mono / applied to bill folds, cards, advertising signing, instant print
Developed 2010 / 4 week project

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The call for new brand identities is one way we occupy ourselves. The emphasis on brand in contemporary culture, or brandmania, has brought about a little confusion of – what is a brand, what is a logo, what is a trade mark?

Our take on the situation is that a brand is the overall sensory presentation of a commercial or cultural entity. A brand identity, corporate identity is the visual collateral programme, inclusive of print, digital, advertising and action. A trade mark, brand graphic or logo is the symbol, graphic and type based presentation – the little thing in the corner of a layout that we are often asked to make bigger, smaller, wider, happier, otherwise the whole marketing campaign will fall in a heap.

The work above is a selection of trademarks that we have produced in recent months. As with all our work we start with the most basic outcomes from which we can apply colour, effect and filters. As mentioned previously; clarity, design craft with the potential conceptual twist, is the basis of all of the above work. Some works are reworkings of existing brands, new works, or outcomes that are developed to work within a set graphic framework or marketing approach.

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