Promotional collateral

The Burger Monster brand change over has begun – brand, look and feel, image making, stationery, packaging, interior and signing. The process is a gradual one and elements are coming together staged and considered.

Graphic custom lettering

Ripper! – Pip and Co’s Australia made brand

Optix adapted brand with graphic interuption and new tag line

Hand collating

Custom envelope

Covers

Spread detail

First spreads

Second spreads

Optix paper is one of several key products manufactured by Australian Paper and distributed by paper merchants Spicers Paper and CPI Paper. Optix has over 30 different colours (a spectrum of colour) across a range of weights. It has been some time since the paper has been any significant promotion. The client wanted to the studio to put in place an outcome that in effect relaunches the range.

In December 2009 we were charged to research, rethink and proposition Optix paper. The main theme we established is that – Optix of all the papers in the market place, is by its very nature a vibrant, exciting and visible stock, and it is these qualities we seek to celebrate.

The project saw the development of several technical printed, marketing and communication outcomes. The initial response was to identify printing techniques which performs well on the stock — strong line graphic and text. To enhance the effect of printing special and process colours on the paper it self. The quality of visibility was an idea that we presented across the whole promotion – in a new brand mark, a brand tag line, the printed pieces and to the ideas expressed in the pieces – A guide to the modern extrovert.

The Optix brand has a new proposition that invites designers to create communications that – stand out and be seen. The piece invites viewer to use colour to impress, have communications noticed and move away from boring white paper and have some fun!

It is a practical working print sample which explores ideas of how people stand and be seen in the community. The piece is printed and finished in four colour process, and in special colours on Optix 110gsm and 200gsm.

All components have been designed and manufactured in Australia, supported by the Australian Made logo which is available to go on any Optix printed piece your designers, printers or end users produce.

The printed piece is made up of five mini booklets that guide you on being an extrovert and propositions you on how you can stand out. Bound by an Optix ribbon, it is designed to inspire and showcase that printing on colour can add impact and the wow factor to end printed materials.

The entire suit of images and writing has been researched and developed by the Studio. Each piece irreverently explores, contrasts and re-purposes contemporary methods that exist in culture where people have stood out. These writings have been reworked and put into an Optix context, these include:
– Commercial product review or guide
– A journey in stardom
– A body of work or the development of a movement
– The How to get rich scenario
– Developing a manifesto, action, collective or association

To compliment the campaign the studio have developed a new website that explores colour, which also has information about Optix, along with a gallery documenting projects around the programme.

The project was printed by Gunn & Taylor, please visit this post to see the project coming off the press. The studio to save money is hand collating, fixing the Optix ribbon and stuffing in the custom made envelope.

Visit the Colour Collective here

The finished kit

First reveal

Second reveal

Often we are invited to respond to a problem with predetermined outcome; such as we need a brochure, or website. There are also occasions where we are encouraged to solve a problem by researching and developing possible outcomes, be it a website, an event or action, or a printed communication.

Australian Paper wanted a gift for their visitors, customers and partners and we thought is would be an idea to put aside the corporate gift brochures full of pens, mouse mats and stress balls and put people in contact with their product – paper. Developed in 2001, this paper kit with four page greeting cards and matching envelopes was wrapped in a paper carrier that protected the contents and invited, illustrated, instructed receivers to tool up and make and creating their own greeting card range.

Front cover

Map overview

Map and correlating location lists

Mapping detail

Coffee Supreme charged the studio to develop a low cost map which outline their favourite coffee spots in Melbourne.

The aim is to publish maps biannually with updated and new locations, along with new themes and image making. Armed with a detailed map of Melbourne, images made by Andy Sargent from South South West, patience and a fixation for detail, the first bookish edition is on the streets looking for new owners and friends.

The trickiest part of the project was working out a system of plotting out scores of locations, mostly in concentrated clusters. To plot these locations we started with mapping websites such as whereis and google maps. A warning for designers is to check the location outcomes, in most instances the website plotted marks tens of metres away from the actual spot.

The piece starts out as an A6 and folds out to A2, it is printed in two on Tudor RP 100 recycled paper.

Thanks again to Andy, Coffee Supreme and Gunn & Taylor Printers. Pick up your copy at your local Café that chooses Supreme Coffee in Melbourne.